CoinMENA FZE (CoinMENA), the VARA-licensed digital asset platform, and botim, Astra Tech’s flagship fintech-first, AI-native platform, have signed a strategic partnership. The agreement is set to enable easier and compliant funding of CoinMENA accounts for millions of users in the region.
Through the agreement, botim will facilitate transactions for CoinMENA by introducing botim pay as a trusted, seamless, and secure funding method for users to deposit funds into their CoinMENA accounts. The partnership is expected to accelerate the adoption of digital assets across the MENA region by simplifying access to the digital economy.
Bridging the gap between traditional finance and crypto
The collaboration underscores a shared commitment from both companies to provide convenient and trusted financial solutions. The integration of a regulated digital asset platform with a major consumer-facing fintech app is designed to create a secure and simple pathway for users to engage with the digital economy.
In a joint statement, CoinMENA co-founders Talal Tabbaa and Dina Sam’an said: “We are proud to announce this strategic partnership with botim. By actively bridging the gap between traditional finance and the digital economy, we are not just adding a new funding method; we are making digital assets accessible to everyone in the region. This is the first step towards more expansive collaboration.”
Setting a new standard for regional adoption
For botim, which has a multi-layered ecosystem serving over 150 million users across 155 countries, the partnership extends its trusted financial solutions into the digital asset space.
Ahmed Mourad, chief operating officer at botim, said: “At botim, our priority is to simplify access to the most trusted financial solutions for our millions of users. Partnering with CoinMENA allows us to extend that trust into the digital asset space, ensuring our users can engage with the digital economy in a safe, seamless, and regulated way. This collaboration is about more than adding functionality, it’s about setting the standard for how digital assets can be adopted at scale in the region.”
CoinMENA FZE is licensed by Dubai’s Virtual Assets Regulatory Authority (VARA) as a broker-dealer virtual asset service provider (VASP). The platform aims to empower investors in the MENA region by providing a simple and trusted platform to buy, sell, send, receive, and store digital assets, with options to deposit and withdraw in local currencies.
