Why Dividend Growth Could Outperform Tech in the Next Bull Market


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It won’t come as any surprise to anyone who has been watching the market lately that a lot of the current growth streak is based on the incredible earnings in the tech industry. Names like NVIDIA (NASDAQ:NVDA) are leading the way, and while an “AI bubble” may or may not be real, it’s hard to ignore just how much growth tech has had as of late.

  • Tech sector valuations assume years of flawless growth after an 18-month rally.

  • Dividend-paying sectors like utilities and financials trade at more attractive valuations than tech.

  • JP Morgan Equity Premium Income ETF (JEPI) delivers an 8.38% yield with diversified exposure beyond technology.

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There is no question that the last few years have belonged entirely to the mega-cap tech sector, which is making money hand over fist. This is the hard part about calling out a potential bubble, as FAANG profits are all but validating their sky-high valuations. Even if they have helped push the market through volatility and inflation, the next phase of the cycle could be in sight.

This is why dividend-growth stocks are having a moment in the sun, and while they won’t grab headlines like Apple (NASDAQ:AAPL) or Meta (NASDAQ:META), they absolutely can be a great way to offset potential risk with mega-cap stocks.

You can’t possibly dispute that the tech sector has delivered extraordinary gains, but with that success comes elevated valuations. Many mega-cap names now trade a price-to-earnings (P/E) multiples that assume years of almost flawless growth. Now, none of this is to say that the tech sector’s good fortune is “over,” but it does mean that future returns are not guaranteed to match what we have seen over the last 18 months.

On the other hand, you have many dividend-paying sectors that have been overlooked and underpriced. Utilities, financials, and consumer staples are just a few of the sectors trading at far more attractive valuations for investors. You can’t argue that these sectors have participated in the same kind of rallies as tech, but a leadership change is overdue.

After a long run of tech dominance, the next rotation may favor high-quality companies with strong free cash flow and consistent payouts.

For those companies in the Dividend Aristocrats index, the idea that they have increased their payouts consecutively, every year, for the last 25-50 years isn’t just a happy accident. No, these companies are increasing dividend payouts because they are durable, often recession-resistant, and built on recurring cash flows.



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