Global payments infrastructure leader Juspay has partnered with Mastercard to integrate Click to Pay in Brazil, unlocking lightning-fast, one-click checkout for an estimated 129 million Mastercard users. The feature arrives at a critical moment for the rapidly evolving Brazilian payments industry, where e-commerce is already up 7 per cent in the first half of 2025, but cart abandonment remains a persistent issue, exceeding 80 per cent across the market.
The launch marks a significant milestone in Juspay’s journey to strengthen its footprint throughout Latin America and is centered on simplifying digital transactions to reduce the friction that drives such high abandonment rates. Many consumers struggle with manually entering card details or passwords across various merchant sites, which translates directly into lost sales for merchants who miss out on millions of potential buyers. Click to Pay allows online shoppers to link their cards to their Mastercard account once and subsequently enjoy a seamless, secure experience across all participating merchants.
Unlocking affordability and security
The integrated solution ensures an enhanced level of security, which is paramount in a high-growth digital market. The Click to Pay system is backed by passkey-based biometric authentication and issuer-verified credentials, ensuring security while, crucially, shifting fraud liability away from the merchants. Juspay’s successful integration is one of the first in Latin America to offer the solution with Passkeys for Mastercard.
By implementing a zero-hassle, secure payment method, the partnership aims to boost conversions for merchants while providing consumers with the seamless, cross-device convenience of instantly accessing their saved cards. This flexibility is vital in a market where consumers may face barriers such as lacking a physical credit card or having insufficient credit limits for large purchases. Offering a consistent, digital-first checkout provides an essential path to affordability, allowing merchants to benefit from increased spending, higher conversion rates, and larger average order values.
Juspay is offering merchants a straightforward plug-and-play integration, significantly reducing the complexity of adoption that typically plagues new payment method rollouts. Merchants leveraging Juspay’s platform can now enable faster, frictionless checkout with tokenised card credentials, leading directly to improved conversion rates.
A major milestone for LATAM expansion
The technological agility demonstrated by Juspay allows the partners to meet escalating consumer demand for simplicity and security.
Leonardo Linares, senior vice president of client solutions at Mastercard Brazil, noted that as the adoption of solutions like Click to Pay accelerates, partners like Juspay will play a key role in ensuring consumers can transact with ease, supported by technology that prioritises both security and convenience.
Shakthidhar Bhaskar, director of LATAM expansion at Juspay, confirmed that the launch marks a major milestone in their efforts to shape the future of payments in Brazil. He added that the collaboration simplifies payments for merchants and gives consumers a faster, safer, and more consistent checkout experience, in line with Brazil’s rapid adoption of digital payments.
By combining Mastercard’s global payment solutions with Juspay’s technological expertise, the partnership provides a definitive solution to a structural problem in the Brazilian payments landscape. The fusion of the secure, global network with an agile, high-reliability infrastructure sets a new benchmark for card payment convenience for both merchants and consumers in this fast-evolving market.
