Avelacom, the global provider of low-latency network and infrastructure solutions, expanded its London presence with a new Point of Presence (PoP) at the Equinix LD7 data center in Slough. The move is designed to support colocation and on-demand server offerings for trading firms accessing both traditional and digital markets.
The LD7 facility is one of the world’s most significant data-centre hubs for financial markets. By establishing a presence here, Avelacom aims to minimise the physical distance to London-based exchanges, as well as their respective ecosystems of brokerage firms and custodians. This proximity is critical for proprietary trading firms requiring faster connections for real-time market data and order execution.
Optimising key trading routes
The expansion specifically targets high-frequency and low-latency trading needs. According to Avelacom, the new infrastructure enables one of the most popular FX and crypto trading routes—London to Tokyo—to be delivered at under 138ms round-trip latency via fiber, and under 130ms via a hybrid fiber and microwave path.
Prior to this addition, Avelacom already operated PoPs in Equinix’s LD4, LD5, and LD8 data centres. The addition of LD7 creates a highly interconnected environment for trading firms, exchanges, market-data vendors, and network providers, strengthening Avelacom’s footprint in the UK capital.
Aleksey Larichev, CEO of Avelacom, commented: “Adding LD7 to our network expands the infrastructure options for our institutional clients. As more exchanges move from cloud to physical environments, clients increasingly rely on colocation and dedicated connectivity to stay competitive.”
The expansion reflects a broader industry trend where institutional demand for proximity hosting and ultra-low latency connectivity continues to grow, particularly as digital asset markets mature and integrate more deeply with traditional financial infrastructure.