Maalexi, an agri-trade fintech startup based in Abu Dhabi’s Hub71 ecosystem, is set to launch the World’s First Agricultural Asset Token Exchange (MAATEX). The platform will be built on the Avalanche blockchain and aims to transform cross-border food trade by leveraging Real World Asset (RWA) tokenization.
The initiative seeks to introduce a new standard for trust and transparency in the agricultural sector. MAATEX will allow global buyers and suppliers to trade Maalexi Agri Tokens (MATs)—secure, tradeable digital assets that represent insured, audited, and legally owned agricultural commodities.
Tokenizing the food supply chain
The exchange is designed to solve long-standing inefficiencies in global food supply chains, which often suffer from slow settlement times and lack of transparency. By combining Maalexi’s risk management technology with Avalanche’s high-performance blockchain infrastructure, MAATEX aims to enable instant ownership transfer and immediate cross-border settlements.
The platform will be powered by a suite of ten proprietary technologies, including IoT monitoring and AI-driven risk analysis. This “embedded intelligence” ensures that every token carries continuous validation of the underlying asset’s condition and location, whether it is stored in a warehouse or in transit.
Dr. Azam Pasha, co-founder and CEO of Maalexi, commented on the launch: “Global food supply chains will require greater speed, trust, and full transparency as cross-border trade becomes more complex. On Avalanche we will build a tokenized exchange where every agri asset will carry built-in assurance and will move instantly across global markets.”
Proven performance
Maalexi’s move to launch a dedicated exchange builds on a track record of operational success. The startup reports having already delivered millions of kilograms of produce and executed thousands of blockchain smart contracts. Notably, the company claims a supply failure rate of less than 1 percent—significantly lower than the industry average of 50 percent—and has boosted buyer capital efficiency by 72 percent.
Khalid Dannish, MENA head at Ava Labs, added: “By launching MAATEX on Avalanche, Maalexi is creating a new digital market infrastructure where tokenized agricultural assets can move with full transparency and embedded assurance.”
As a member of Hub71, Abu Dhabi’s global tech ecosystem, Maalexi continues to benefit from the region’s focus on digital assets and fintech innovation. The creation of MAATEX represents a significant step in the evolution of RWA tokenization, moving beyond financial instruments to tangible commodities that are essential for global food security.