This Growth Stock Has Been Absolutely Crushed. But Is It Finally Time to Buy?


  • The Trade Desk’s revenue growth has slowed recently.

  • Management guided for even slower growth in Q4.

  • Tough comparisons due to political ad spend in 2024 have been negatively impacting the advertising technology company’s growth rates.

  • 10 stocks we like better than The Trade Desk ›

Typically reporting its fourth-quarter results in the first few weeks of February, The Trade Desk (NASDAQ: TTD) is due for a quarterly update soon. Shareholders of the advertising technology company are likely hoping the report can bail them out of dismal performance recently. The stock is down about 74% from an all-time high closing price of more than $139. Even more, the last five years have been atrocious for the stock. During this period, shares are down about 55%.

While performance like this may scare many investors away, this is actually a good time to look at the stock. After all, even though the stock has been crushed, The Trade Desk’s revenue and earnings have performed well over the last five years. Could this be a classic opportunity to “be greedy when others are fearful,” as famed investor Warren Buffett is known for saying?

A chart showing a stock price decling.
Image source: Getty Images.

The Trade Desk’s third-quarter revenue was $739 million, up 18% year over year. That was a deceleration from 19% growth in Q2 and 26% growth for the full year of 2024.

Still, this isn’t bad performance — at least not the type of performance you’d expect from a company with a stock that has lost about three-fourths of its value. The reality is that The Trade Desk’s underlying business is actually performing quite well. In fact, management noted in its third-quarter update that customer retention stayed above 95%, extending a streak that has now lasted 11 consecutive years.

Further, the Trade Desk business momentum is actually better than it looks. The company is up against a tough comparison due to big political spending in 2024. When adjusted to exclude political spend, the Trade Desk’s third-quarter 2025 revenue actually grew 22% year over year, as customers continue to ramp up their ad spend on the company’s new AI (artificial intelligence)-powered programmatic ad-buying platform, Kokai.

“The momentum continues to be fueled by new product innovations we’ve launched across our Kokai platform,” said CEO Jeff Green.

Further, the company has been repurchasing a meaningful amount of its shares. In its third-quarter update, The Trade Desk announced an additional $500 million share repurchase authorization, after using $310 million to repurchase shares during Q3 alone.



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