eToro, the social investing platform, launches a new shareholder engagement initiative in partnership with Stockperks to deepen its relationship with retail investors.
The initiative is designed to treat retail investors not merely as market participants, but as active partners in the financial system. Eligible eToro shareholders will be invited to engage more deeply with the company through exclusive educational content, access to events, and direct opportunities to hear from company leaders and market experts.
A community-first approach
Since its founding in 2007, eToro has prioritised a community-driven approach, leveraging technology to enable investors to share knowledge and grow collectively. This new programme sits alongside existing schemes such as the eToro Club, aiming to bring shareholders closer to the company they own.
Yoni Assia, CEO and co-founder of eToro, commented on the strategic importance of the retail investor community: “Retail investors helped build eToro and will continue to shape our journey. This initiative is not about rewards in isolation, it’s about strengthening our relationship with the community, connecting with our shareholders, and continuing to build a platform where people can participate in global markets together.”
Leveraging loyalty tech
The partnership utilises the Stockperks platform, a marketplace dedicated to connecting public companies with their retail shareholders through loyalty and rewards strategies.
Agnies Watson, CEO and co-founder of Stockperks, added: “eToro has been at the forefront of democratizing investing and making financial markets more accessible to everyone… By leveraging our platform, eToro will be able to deepen its engagement with their retail investors year-round, providing them with exclusive educational benefits and insights that showcase their expertise and innovation.”
The move reflects eToro’s broader vision of combining technology with human connection, ensuring that as the platform scales—now boasting 40 million registered users across 75 countries—it remains the “voice of retail investors globally”.