Emirates NBD, a leading banking group in the Middle East, North Africa, and Türkiye (MENAT) region, has launched a new service designed to help customers verify their carbon footprint based on their daily transactions.
The new feature, dubbed the ENBD X Carbon Calculator, will be available directly within the ENBD X Mobile Banking app. It allows nearly two million users to link their financial wellbeing with tangible climate action.
How the Carbon Calculator works
The newly introduced product automatically analyses a customer’s transactions and estimates the associated CO2 emissions.
By providing a visual representation of this data, customers can measure, manage, and meaningfully reduce their emissions by altering their spending patterns to be more sustainable.
The feature offers a range of tools to drive behavioural change, including:
- Personalised insights: The app provides localised calculations and recommendations based on the user’s specific spending habits.
- Monthly breakdowns: Customers receive a month-by-month view of their carbon footprint to track their progress.
- Educational resources: Banking customers can access educational insights focused on reducing emissions over time.
- Interactive elements: A personalised questionnaire is included to further engage Emirates NBD customers.
Aligning with Net-Zero ambitions
The initiative is positioned as a key step in Emirates NBD’s broader Environmental, Social, and Governance (ESG) strategy. It aligns with national objectives to advance environmental and societal resilience and supports the UAE’s transition to a low-carbon future.
Vijay Bains, chief sustainability officer and group head of ESG at Emirates NBD, stated: “Emirates NBD is resolute in its Net-Zero 2050 commitment and actively forging the UAE’s low-carbon future through deep, strategic investments. We empower our customers not only to understand, but to actively shape and reduce their environmental footprint, fostering a collective impact for a healthier, more resilient global future. The new Carbon Calculator redefines the boundaries of responsible banking, setting a benchmark for the region.”
Yousuf Saeed Mohd, group head of priority and personal banking, and retail banking sales at Emirates NBD, added: “Awareness marks the beginning of change. At Emirates NBD we are happy to announce the Carbon Calculator as a strong, defining step that will empower our customers with a visual representation of their environmental impact and insights to drive responsible action and financial wellbeing. Such initiatives demonstrate our ability to innovate while aligning with critical environment and social goals.”
Emirates NBD currently serves over 9 million active customers across 13 countries. The banking group has previously demonstrated its focus on sustainability by becoming the first bank globally to publish an IFRS S1 and S2-aligned report, alongside the assurance of its financed emissions.