Mainstream crypto adoption continues to stall based on a single, powerful barrier: trust. Users, from institutions to individuals, fear theft, sophisticated scams, and the irreversible error of losing access to their wallets. It is this critical security and recovery gap that CoinCover, a digital asset protection company, was founded to fill. Since 2018, the company has pioneered solutions to make crypto usable and safe.
This week, we speak to Jeremy Verba, CEO of CoinCover team to understand the idea behind their mission, what makes their protection different, and where the company is headed next.
Tell us more about your company and its offering
CoinCover is a digital asset protection company. We make crypto usable and safe by preventing fraud, protecting funds and making wallet recovery simple when things go wrong.
Since 2018, we have pioneered this category, and today we safeguard the assets and customers of more than 550 organisations across the ecosystem. We partner with trusted names like Fireblocks, Copper and Ledger, and our focus is the same for every client and their users. Keep assets safe, keep platforms resilient and keep access available.
Our core offering – CoinCover Recover – sets the industry standard for wallet key recovery, so vital access is never lost, which reduces operational risk and strengthens long-term resilience. Wallet providers are also able to make CoinCover Recover available to their own customers, and remove one of the biggest barriers to mainstream adoption – trust.
What problem was your company set up to solve?
Mainstream crypto adoption stalls when people fear theft, scams or losing access to wallets. Traditional security stacks weren’t designed for self-custody, modern key management or the speed of blockchain, so CoinCover was created to close that gap by giving institutions and platforms a way to recover access safely, without weakening their security posture or user experience.
Since launch, how has your company evolved?
We began by solving the hardest failure mode, which is lost keys, so institutions could recover access without exposing secrets. From there, we expanded into proactive threat prevention, adding policy-based controls, anomaly detection and risk screening across assets and chains. We’ve deepened integrations with leading custody and wallet providers (including solutions that enable secure, identity-verified recovery flows) and built consumer-focused protection features alongside enterprise-grade controls, so security and usability travel together.
What has been the biggest challenge or most ‘tricky moment’ to overcome?
There’s a persistent myth that stronger security always adds friction. Our challenge has been proving the opposite, as if you design for recovery from day one, security has the ability to reduce friction. We’ve tackled this by publishing clear guidance on recovery best practice, co-designing journeys with some of the leading crypto firms, and demonstrating live flows that are safer and simpler.
What are your biggest achievements or ‘proudest moment’ so far?
The thing we, as a team, take great pride from is that when we started back in 2018, wallet disaster recovery wasn’t a category in its own right – fast forward to today, though, and it’s a completely different picture. Wallet recovery is now a critical business continuity component, enforced by infrastructure providers and regulators alike, and sought out by both crypto native and tradfi digital asset institutions.
Building on that institutional awareness, pre-emptive wallet recovery is also now recognised by retail crypto investors as an essential safety net for self-custodied assets. All this makes crypto a safer, more usable place to operate, and is the strongest validation of our approach to prevention and recovery.
How would you describe the culture of your company?
We are security-first, customer-led and evidence-driven. We make sure to treat recovery planning as a core element of operational resilience and customer care, not just an afterthought. Additionally, we partner in the open, working with customers, collaborators and the wider ecosystem so that we can continue driving the industry’s move towards transparent and auditable protection.
What’s in store for the future?
There are some big developments happening as we build for the next 12 months, as we prepare to extend protection across more assets and chains, strengthen policy and risk tooling for institutions, and make recovery even simpler for end users. I can’t say too much right now as these developments are underway, but we are more committed than ever to making digital assets safe at scale, and our next moves are designed to support this.