ITC London has selected five finalists for its first-ever Challenge Lab, a new competition platform designed to connect startups with industry leaders to solve urgent environmental and social challenges.
Sponsored by Generali, the initiative will see the selected startups pitch live on the main stage at ITC London 2026, taking place at The Brewery on 26-27 January. The finalists will present their solutions under the theme “Protecting People, Empowering Planet,” competing for the chance to secure strategic partnerships and industry recognition.
The five startups selected to pitch are:
- Betterfly: The social impact unicorn that combines wellbeing, insurance, and social purpose.
- Ledgertech: A provider of low-code digital insurance platforms.
- Senen: A software provider optimizing the operation of renewable energy assets.
- MyVal
- Innovatrix
Insurance as a force for good
The Challenge Lab invited startups to submit solutions that go beyond traditional risk transfer, focusing instead on how insurance can accelerate the transition to a sustainable, low-carbon economy. The challenge focused on key areas including Climate Risk Intelligence, Sustainable Incentives, and Social Impact.
Danilo Raponi, group head of innovation at Generali, commented on the significance of the initiative: “We’re proud to support the Challenge Lab at ITC London 2026 – it’s exactly the kind of bold, creative problem-solving the industry needs. Insurance has the power to shape behaviour and allocate capital. By aligning risk protection with sustainability goals, our industry can become a true catalyst for climate resilience and social equity.”
Ian Carpenter, portfolio director for ITC London, added: “This initiative represents everything we stand for—bringing together visionary startups and forward-thinking insurers to drive real change.”
The finalists will pitch to a panel of judges including Generali executives and industry experts on 27 January. The winner will receive a speaking slot at ITC Europe in Barcelona and potential partnership opportunities with Generali.