UAE fintech platform Huru, licensed by the Central Bank, has launched ‘Quick Cash’, an instant microfinance solution developed in partnership with Mawarid Finance. The new product is designed to provide safe, regulated access to short-term liquidity for unbanked and underbanked communities in the UAE.
The launch aligns with the UAE Central Bank’s updated framework, which has broadened eligibility for personal lending. This regulatory shift has paved the way for solutions like Quick Cash to offer a formal alternative to informal credit options for underserved residents.
Addressing the liquidity gap
Huru, which already offers services such as zero-balance IBAN accounts and remittances, sees Quick Cash as the next step in building a comprehensive financial ecosystem. The product allows eligible users to access up to AED 10,000 instantly, with repayments structured as manageable monthly installments.
The system is designed to be frictionless: funds are disbursed immediately, and repayments are automatically deducted from users’ Huru salary accounts. This model not only supports responsible borrowing but also reduces the administrative burden on employers who frequently process salary advance requests.
“At a time when the United Arab Emirates is expanding pathways to financial access, Quick Cash offers a practical and reliable solution for individuals who have long faced barriers to credit solutions,” said Abhimanyu Girotra, chief executive officer of Huru. “Our aim is to provide transparent and empowering financial tools that strengthen resilience and create opportunity for individuals who contribute meaningfully to the country’s progress.”
Data-driven underwriting
To ensure responsible lending, Quick Cash utilises Huru’s proprietary machine-learning underwriting engine. This data-driven model assesses eligibility by reviewing a combination of self-declared information, salary inflows, spending patterns, and alternative data inputs.
This approach allows Huru to make accurate credit decisions for individuals who may lack a traditional credit history, a common barrier for low-income workers.
A partnership for ethical finance
The product is delivered in partnership with Mawarid Finance, a leading provider of Sharia-compliant financial services. This collaboration ensures that Quick Cash adheres to strong ethical finance standards and full regulatory alignment.
Rashid Al Qubaisi, chief executive officer of Mawarid Finance, commented: “Collaborating with Huru allows us to combine innovation with financial integrity and introduce a responsible microfinance model that reflects the vision of the United Arab Emirates for a more inclusive financial environment.”
By offering a regulated, transparent alternative to the informal market, Huru and Mawarid Finance aim to close the financial accessibility gap and ensure that all residents can participate confidently in the UAE’s evolving financial ecosystem.