Juspay, the global payments infrastructure company, has opened its regional headquarters in the Dubai International Financial Centre (DIFC), marking a significant step in its international growth strategy.
The move is designed to deepen the company’s focus on serving enterprise merchants, banks, and financial institutions across the Middle East. By establishing a base in one of the world’s leading financial hubs, Juspay aims to work more closely with regional partners to address the growing demand for scalable payment solutions.
Navigating regional complexity
The expansion comes as digital commerce accelerates across the Gulf Cooperation Council (GCC) region. Rapidly scaling enterprises in sectors such as airlines, hospitality, and e-commerce face increasing complexity driven by multiple regional currencies, evolving regulations, and diverse local payment methods.
Juspay positions its payment orchestration platform as a solution to these challenges, offering a unified stack that helps organizations optimize authorisation rates, simplify compliance, and scale with “institutional-grade reliability”.
Sheetal Lalwani, co-founder and COO of Juspay, commented: “Juspay has been building foundational payments infrastructure for large-scale, mission-critical commerce globally for over a decade. We are excited to bring these learnings to the Middle East and partner with merchants, banks, networks, and the broader ecosystem to build secure, scalable payments infrastructure that supports the region’s rapidly evolving digital economy.”
A strategic hub
The choice of DIFC as a headquarters highlights Juspay’s long-term commitment to the region. The centre offers a strong regulatory environment and access to high-quality talent, which Juspay plans to leverage as it grows its regional team, specifically targeting business development, solution engineering, and partnerships.
Salmaan Jaffery, chief business development officer at DIFC Authority, welcomed the move: “We are pleased to welcome Juspay to the Middle East, Africa and South Asia’s most significant fintech and financial services ecosystem. As a global leader in payment infrastructure, Juspay’s presence strengthens our growing digital economy, reinforces DIFC’s role as a catalyst for financial innovation and cements Dubai’s position as a top four global FinTech hub.”
Global scale, local focus
Founded in 2012, Juspay currently powers over 500 enterprise merchants and banks globally, including major names like Amazon, Google, and HSBC. The company processes over 300 million daily transactions, exceeding an annualized total payment volume (TPV) of $1trillion.
Nakul Kothari, head of Middle East & APAC at Juspay, added: “By establishing our presence in the Middle East with DIFC, we continue our mission of building innovative payment solutions rooted in deep local market understanding. The region holds tremendous potential, and we are investing in long-term partnerships with merchants and banks to help them build future-ready payment stacks that can scale across markets.”