PayDo, the global payment ecosystem, has launched a new unified payment infrastructure suite designed to tackle the fragmentation and complexity often faced by online businesses. The launch introduces a range of strategic capabilities, including direct SEPA and SWIFT access, Open Banking collections, and direct acquiring, all consolidated under a single platform.
The move is a significant step for the UK-based fintech, founded by Serhii Zakharov, who notably became one of the youngest CEOs ever approved by the Financial Conduct Authority (FCA) to run an Electronic Money Institution (EMI).
Addressing the “hidden tax” of fragmentation
For many digital businesses, managing financial operations has become an increasingly complex task involving a patchwork of multiple providers. Merchants often have to juggle separate contracts for acquiring, banking, and payouts, leading to high intermediary costs, slow settlement times, and a heavy compliance burden.
PayDo’s new suite aims to dismantle this “costly complexity” by offering a consolidated solution. For the first time, the company’s clients can access a comprehensive range of financial services through a single contract and one technical integration.
“For years, businesses have been forced to stitch together a patchwork of payment providers, each adding cost, complexity, and delay,” said Serhii Zakharov, CEO and founder of PayDo. “We believe the future is not in more fragmentation, but in intelligent unification. We are giving our clients direct control over the core rails of finance… all through one partnership. This is how we eliminate the hidden tax of fragmentation.”
Strategic infrastructure upgrades
The new suite is built on four core pillars, designed to provide enterprise-grade infrastructure with the agility of a fintech:
- Direct SEPA & SEPA Instant: As a direct SEPA member, PayDo now offers native European processing without intermediary routing. This allows for faster, lower-cost Euro transactions with the capability for immediate settlement via SEPA Instant—a crucial feature for businesses operating in the fast-paced EU market.
- USD SWIFT Accounts: Addressing a critical pain point for cross-border merchants, PayDo now provides dedicated USD account details via the SWIFT network. This feature is designed to significantly reduce the delays and excessive fees typically associated with international dollar transactions.
- Dedicated C2B Open Banking Collections: In a pioneering move, PayDo has introduced a service that enables instant, direct bank-to-business transfers from customers. This offers a robust alternative to traditional card networks, providing real-time settlement, lower costs, and accurate funds tracking. The system is already capable of processing over 100,000 transactions daily.
- Direct Acquiring: PayDo has secured status as a principal member acquirer for both Visa and Mastercard. By removing layers of intermediaries, the company can now offer merchants reduced processing costs, improved authorisation rates, and greater transparency over their card payment flows.
A foundation of resilience
The launch underscores a period of rapid growth for PayDo, which now processes over €5billion annually for more than 1,000 businesses. The company, which holds EMI licenses in the UK and Malta as well as an MSB license in Canada, has built its reputation on resilience.
Zakharov’s leadership journey adds a unique dimension to the company’s story. Having built PayDo through the challenges of the war in Ukraine, his focus on robust, adaptable infrastructure is deeply ingrained in the company’s DNA.
The new services join PayDo’s existing innovations, such as its non-redirect E-Wallet checkout, which offers merchants protection against “friendly fraud”. By consolidating these tools, PayDo is positioning itself not just as a service provider, but as a strategic partner helping businesses turn payment management from a resource drain into a competitive advantage.