Shahbandr, the Saudi-headquartered e-commerce enablement platform, has partnered with financial services app Tabby to integrate flexible payment solutions for its network of merchants.
The collaboration aims to empower over 20,000 online stores across Saudi Arabia and Egypt. By integrating Tabby’s Buy Now, Pay Later (BNPL) technology, merchants on the Shahbandr platform can now offer customers the ability to split purchases into interest-free payments, a move designed to enhance the shopping experience and drive higher conversion rates.
Boosting regional e-commerce
Shahbandr, founded by Shady Abdelshaheed and Tamer Sharkas, provides tools for entrepreneurs to launch online stores without technical expertise, offering services ranging from payment and logistics integration to AI-powered marketing content.
Shady Abdelshaheed, co-founder and CEO of Shahbandr, commented: “We’re delighted to partner with Tabby, as this marks a significant milestone for Shahbandr merchants. Tabby is highly regarded by customers in the Kingdom. Integrating its solutions into our platform will boost store sales and simplify financial processes.”
Tapping into a registered base
For Tabby, the partnership expands its reach within the growing SME sector in the region. The fintech company, which works with major global brands like SHEIN and IKEA, highlights the high penetration of its services in the Saudi market.
Abdulaziz Saja, general manager of Tabby Saudi Arabia, added: “This partnership with Shahbandr allows us to bring Tabby’s flexible payments to thousands of online businesses across Saudi Arabia. With nearly two in three adults already registered on Tabby, Shahbandr merchants can tap into an existing, highly engaged customer base while driving conversion and sustainable growth”.
The partnership is part of a broader series of strategic alliances by Shahbandr as it looks to support digital commerce growth in the region and expand into new markets.