Embedded finance provider Weavr is expanding the availability of its Apple Pay and Google Pay service, creating a consumer-like experience for business-to-business (B2B) payments. The move is strategically timed as a global survey indicates that 82 per cent of merchants are set to increase their use of virtual wallets before the end of the year, signalling a significant shift in how businesses pay each other.
The service is designed to replace often “clunky and outdated” business payment processes with a system that is familiar to millions of consumers. It allows B2B SaaS platforms, such as expense management and HR tech apps, to issue cards that are instantly provisioned into mobile wallets.
Closing the B2B friction gap
While consumer payments are increasingly dominated by mobile wallet transactions—expected to handle a larger share than ever before—most employee and business payments still rely on slower, manual processes. This disparity is compounded by research showing that 66 per cent of B2B suppliers say they fall short of buyer expectations for payment experience, with 48 per cent expecting demand for card-based payments to grow over the next five years.
Weavr’s solution helps close this gap by enabling frictionless, digital payment experiences for business use cases. Embedders can issue virtual cards that are automatically provisioned into Apple Pay or Google Pay, complete with spending controls restricted to approved merchants or categories. This functionality supports various uses, such as employees paying for travel, meals, or using benefits cards for health services, all through their mobile wallets.
Alex Mifsud, co-founder and CEO of Weavr, highlighted that the mass adoption of Apple Pay and Google Pay by consumers is a “rare example of rapid behaviour change in payments”. He added: “With Apple Pay and Google Pay available through Weavr, we’re bringing that same experience to business payments… This launch shows how embedded finance can finally bring business payments up to the speed of consumer ones”.
Driving instant deployment
The feature is already live with retail payments companies that use Weavr to power flexible pay-later purchases. The technology is being showcased during the upcoming Black Friday period, where customers can complete in-store payments using instantly issued virtual cards via mobile wallets.
Weavr combines card issuance, wallet provisioning, and compliance into a single, fully flexible, end-to-end platform. This approach differentiates the company by providing ready-to-deploy financial solutions that remove complexity for embedders while giving them full control over user experience and brand ownership.
